Οξειδωτικό 7,2% Be Hair Be Color Activator with Caviar Keratin and Collagen

The coloring process involves more than just ammonia or ammonia-free dyes. The most crucial element is the oxidant, which opens up the hair cuticles, allowing the artificial pigment to be absorbed, resulting in a luxurious hair color. The 7.2% oxidizer from the Italian brand Be Hair can be used for both lightening and darkening hair strands.

An important advantage of the Be Color Activator with Caviar, Keratin, and Collagen is that it not only ensures thorough coloring but also positively affects the condition of the scalp and hair. This is thanks to its balanced formula and active ingredients. The caviar extract strengthens and makes the hair more elastic, while also improving blood flow to the hair follicles. Collagen moisturizes and prevents moisture loss, and keratin forms a weightless film on each hair strand, protecting it from damage during coloring.

Directions for use: Mix with Be Color dye in a 1:1 ratio or 1:1.5 for the super-lightening line.